Reported today on TechCrunch
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tinder founder funds sex tips app Lover
Want to spice up the bedroom without paying for pills or awkward visits to a sex therapist? A new app called Lover lets you take a sexual personality quiz, explore carnal knowledge tutorials and discretely figure out which turn-ons you share with your partner. Built by board-certified sexual medicine clinical psychologist Dr. Britney Blair, Lover launches today on iOS with $5 million in seed funding from tinder founder Sean Rad and other investors.
“It is strange that there are such taboos around sex when it is something we all do…whether we enjoy ourselves or not. We think it is time to start the conversation around this important aspect of our health,” says Dr. Blair. “We believe Lover can help build confidence, facilitate communication, improve partner connection and just raise consciousness about sex and sexuality.”
A solid portion of Lover’s content is free for the first seven days, including audio guides to oral sex, video explainers on how to be generous in bed and multi-step “playlists” of content like “Getting Hard, Made Easy.” Lover charges $9.99 per month or $59.99 per year for continued access to themed educational materials like “Coreplay Not Foreplay” and “Fantasy To Reality” that are recommended based on the results of your sexual questionnaire.
“Almost 50% of women and 40% of men have a sexual complaint . . . [but] most people don’t realize how common and treatable their issues are,” Dr. Blair tells me. “In our [pre-launch tests] focused purely on erectile dysfunction, 62% of users reported improvements to their erections within three weeks of using the app. That’s pretty wild when you think Viagra’s efficacy rate is approximately 65% and it lasts only five hours.”
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